Ethical, Sustainable Fashion. Does It Really Matter?

A friend of mine recently asked me:

"Why use 100% organic cotton in your t-shirts and recycled packaging? This adds a lot of cost to your supply chain. Does it really matter? Do people want organic cotton?" 

Why Organic Cotton?

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1. Better Practices For A Better Impact On Environment

Organic cotton farming uses far less water and a big effort in the organic movement is to use growing systems that replenish and maintain soil fertility.

2. Organic Crops Are Not Treated With Toxins

Pesticides, insecticides, herbicides and genetically modified organisms, which are all used to treat non-organic crops can be deadly. Such pesticides poison farmers all over the world. Factory workers too have to breathe in their fumes during the manufacturing process. According to the World Health Organization up to 20,000 deaths each year are caused by pesticide poisoning in developing countries.

The U.S. Fish and Wildlife Service has also found that pesticides unintentionally kill at least 67 million birds annually in the U.S.

Add to this, lake and rivers poisoning, cancer cases in adults, irritated skin caused by residue trapped in the threads and more.

3. Less Than One Percent Of All Cotton Grown Is Organic.

Conventionally grown cotton uses more insecticides than any other crop in the world. It is estimated that each year cotton producers use as much as 25% of the world's insecticides and more than and more than 10% of the world's pesticides; an incredible amount for one just one crop.

Demanding more organic cotton as consumers would decrease this number and push the farming industry towards organic practices.

Why Recycled Packaging?

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Recycling one ton of paper saves up to:

1) 31 Trees

2) 4,000 kWh of energy

3) 1.7 barrels (270 litres) of oil

4) 10.2 million Btu’s of energy

5) 26,000 litres of water

6) 3.5 cubic metres of landfill space

Now take these facts & figures, imagine if every industry in the world adopted eco-friendly practices and you tell me, Does It Really Matter?

Inspire Hope,

Zaid Souqi


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Main References: Huffington Post, SWIX